While we were all trying to get a glimpse of Beyoncé's Renaissance tour debut, it seems the singer was sneakily working on another project behind the scenes. In case you missed it, the Grammy winner announced out of the blue (pun intended) yesterday that she was launching her own beauty brand and our money is on a hair care range. I mean, it's about time Beyoncé; we've had Riri's Fenty Beauty, Selena Gomez's Rare Beauty and Ariana Grande's r.e.m Beauty – to name just a few (we'd be here all day otherwise) – so it was about time the Queen threw her crown in the beauty brand ring.
Bey took to Instagram to soft launch the new brand with a *very* casual post. In the pic, it looks like it's just a normal BTS 'get ready with me' shot, but if you zoom in, we spy some samples in the corner.
The Instagram carousel wouldn't be complete without a shot of her first-born, Blue Ivy, but it's the last image that we're all looking at (sorry, Blue). As it confirms a beauty brand is in the works. Just take our money, Beyoncé.
In said post, the singer writes: "How many of ya'll knew my first job was sweeping hair in my mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can't wait for you to experience what I've been creating."
While some fans in the comments were speculating about her hinting at a wig line (we'd be so here for that too), we just can't assume all these sample bottles on the counter are just a coincidence.
Although we can't ever forget about Beyoncé's iconic Heat Eau de Parfum that earned a rightful place on our desks in the 2010s, we're so ready for the singer to officially make her debut into the world of beauty outside the celeb fragrance category. We'll keep you updated as we hear more information.
Is this a celebrity beauty brand we're actually excited about?! We think so.