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16 Best Dermatologist-Recommended Retinol Serums To Smooth And Brighten Every Skin Type 2023

I *swear* by them.

Headshot of Neha TandonBy Neha Tandon
best retinol serums the ordinary differin gel and farmacy
Women's Health

Anyone who's remotely in to skincare has heard of the power of a good quality retinol product. And, I'm here to tell you that the hype is *fully* worth it. I've sworn by retinols through many phases of my skin's life, from my teen acne years to hyperpigmentation in my early twenties, and the dry skin and hormonal acne I experience now. Between serums, moisturizers, and oils, serums are notorious for providing the most effective skincare benefits, which is why my routine hasn't been complete without a retinol serum for nearly 14(!) years.

Meet Our Experts: Dr. Dendy Engelman, MD, Dr. Joshua Zeichner, MD, Dr. Mona Gohara, MD

What are the benefits of a retinol serum?

Dermatologist Dr. Dendy Engelman, MD, weighs in. "Retinol helps increase our skin’s natural processes, like building collagen, cell turnover, Vitamin A replenishment, and hydration. This improves skin’s overall appearance and prevents acne," she says. "Retinol also functions like an antioxidant that can interrupt the free-radical damage process that causes wrinkling and other signs of aging."

Peep some of the best retinol serums, here:

  • 1
    1% Vitamin A Retinol Serum

    Best Retinol Serum Overall

    Farmacy 1% Vitamin A Retinol Serum

    $60 at Sephora
    Read more
  • 2
    Youth Got This Pure Retinol Serum

    Most Dermatologist-Recommended Retinol Serum

    Bliss Youth Got This Pure Retinol Serum

    Read more
  • 3
    Retinol 1% in Squalane

    Best Affordable Retinol Serum For Dry Skin

    THE ORDINARY Retinol 1% in Squalane

    Read more
  • 4
    Pure Retinol Face Serum with Vitamin B3

    Most Pure Retinol Serum

    La Roche-Posay Pure Retinol Face Serum with Vitamin B3

    Read more
  • 5
    Resurfacing Retinol Serum

    Best Retinol Serum For Hyperpigmentation In Oily Skin

    CeraVe Resurfacing Retinol Serum

    Read more

Who's a good candidate for a retinol serum?

Dr. Engelman recommends retinol serums to her patients who are interested in treating fine lines and wrinkles, but she also tells people in their twenties to start introducing a retinol in to their skincare routine as a preventative measure. As mentioned prior, it's of course also a great way to treat acne and hyperpigmentation.

Who should avoid using a retinol-based product?

Retinol has the reputation of being one of the more aggressive skincare ingredients, which is why dermatologist Dr. Joshua Zeichner, MD, says he's careful in recommending products containing it to his patients—especially those with sensitive skin. And, dermatologist Dr. Mona Gohara, MD, also recommends that her patients who are pregnant or breastfeeding stay away from retinol. (But, don't worry—there's a gentle, pregnancy-friendly alternative on the list, below!)

How does a beginner get started with retinol?

Dr. Zeichner says it takes the skin about two to four weeks to adjust to retinol, a process called "retinization". So, to introduce the ingredient to your skincare routine, he suggests starting with a pea-sized amount for your whole face. Apply it every other day underneath a moisturizer, and build up to a higher frequency if you feel your skin can take it. And, since retinol increases sensitivity to the sun, Dr. Engelman notes that you'll either want to use it at night only, or wear a good sunscreen on top during the day.

See below for the best dermatologist-approved and recommended retinol serums, whether you want to treat acne and wrinkles or even have sensitive skin.

1
Best Retinol Serum Overall

Farmacy 1% Vitamin A Retinol Serum

1% Vitamin A Retinol Serum
1
Best Retinol Serum Overall

Farmacy 1% Vitamin A Retinol Serum

$60 at Sephora
Pros
  • Applies smoothly
  • No strong scent
Cons
  • Expensive

Infused with nourishing melon and raspberry oils, Farmacy's retinol serum is great for dry skin types, but it's also lightweight enough to play nicely with oily skin. This contains both retinol and retinal (a faster-acting form of retinol), the latter of which is an ingredient Dr. Zeichner is a fan of.

2
Most Dermatologist-Recommended Retinol Serum

Bliss Youth Got This Pure Retinol Serum

On Sale
Youth Got This Pure Retinol Serum
2
Most Dermatologist-Recommended Retinol Serum

Bliss Youth Got This Pure Retinol Serum

Pros
  • Great for beginners
  • Non-irritating
Cons
  • Small bottle

Both Dr. Engelman and Dr. Zeichner recommended this one as a good choice for those with sensitive skin. "The non-irritating formula can generally be used across all skin types without causing irritation," says Dr. Zeichner. He also loves that it contains squalane, a skin-strengthening ingredient.

3
Best Affordable Retinol Serum For Dry Skin

THE ORDINARY Retinol 1% in Squalane

Retinol 1% in Squalane
3
Best Affordable Retinol Serum For Dry Skin

THE ORDINARY Retinol 1% in Squalane

Pros
  • Affordable
  • Hydrating
Cons

    A personal favorite of mine because I have dry skin and am shopping on a budget, Dr. Gohara also approves of The Ordinary's serum, too. "I'm a fan of this serum because it's infused with squalane, which enhances skin barrier function to increase hydration," she says.

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    4
    Most Pure Retinol Serum

    La Roche-Posay Pure Retinol Face Serum with Vitamin B3

    Pure Retinol Face Serum with Vitamin B3
    4
    Most Pure Retinol Serum

    La Roche-Posay Pure Retinol Face Serum with Vitamin B3

    Pros
    • Good price for value
    • Pure formula
    Cons
    • Not ideal for sensitive skin

    This one gets right to the point with a pure formula that doesn't contain a lot of extras—it's perfect if you already like your current skincare routine, but just want to add a retinol in. "This one's great for everyone from retinol beginners to pros," says Dr. Gohara, who says you can even use this on your whole body if you have acne or hyperpigmentation on your back or bum.

    "It's highly-concentrated, easy to layer, and doesn't have many other ancillary ingredients that can decrease the efficacy of the retinol."

    5
    Best Retinol Serum For Hyperpigmentation In Oily Skin

    CeraVe Resurfacing Retinol Serum

    On Sale
    Resurfacing Retinol Serum
    5
    Best Retinol Serum For Hyperpigmentation In Oily Skin

    CeraVe Resurfacing Retinol Serum

    Pros
    • Under $15
    • Great for oily skin
    Cons
    • Skin may become sensitive if too much is used

    "Encapsulated retinol is specifically formulated to even out skin tone, especially after acne," says Dr. Gohara, who's a fan of this budget buy from Cerave. The lightweight and fast-absorbing formula is particularly great for oily skin types, too.

    6
    Best Retinol Serum For Beginners

    First Aid Beauty .25% Pure Concentrate Retinol Serum

    .25% Pure Concentrate Retinol Serum
    6
    Best Retinol Serum For Beginners

    First Aid Beauty .25% Pure Concentrate Retinol Serum

    Now 15% Off
    Pros
    • Good for beginners
    • Low dosage
    Cons
    • Not as fast-acting due to low retinol percentage

    Dr. Engelman recommends that beginners start out with a retinol that has a lower percentage/dosage of the ingredient, and Dr. Gohara is a particular fan of this one from First Aid Beauty, which contains just .25 percent of retinol. "A perfect choice for beginners who want to dabble in the world of retinol, one single pump of this dispenses the perfect amount," she says. "And, the formula is creamy enough to keep skin hydrated, too."

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    7
    Best Under Eye Retinol

    Peace Out Retinol Eye Stick

    Retinol Eye Stick
    7
    Best Under Eye Retinol

    Peace Out Retinol Eye Stick

    Pros
    • Hydrating
    • Easy-to-use stick packaging
    • Affordable for the value
    Cons

      A personal favorite of mine, I have melanin-rich skin which means I'm prone to dark circles. Luckily, I learned that retinol can even be used under the eyes, something Dr. Gohara recommends to allow for brightening and collagen production. I've been using this for years now, and I love that it's hydrating and that the stick formula makes it super easy to apply.

      8
      Best Retinol Serum For Hyperpigmentation In Dry Skin

      Glo Skin Beauty Retinol + Resurfacing Serum

      Retinol + Resurfacing Serum
      8
      Best Retinol Serum For Hyperpigmentation In Dry Skin

      Glo Skin Beauty Retinol + Resurfacing Serum

      Pros
      • Clears hyperpigmentation
      • Moisturizing
      Cons
      • May cause sensitivity in certain areas

      "This works by retexturizing the skin with a silky formula to minimize fine lines and wrinkles," says Dr. Engelman, who recommends this one to her patients who want to treat hyperpigmentation. "The skin-conditioning ingredient, vitamin E, promotes moisture in the cell barrier while the retinol is working to resurface the skin."

      9
      Best Capsule Retinol Serum

      RoC Retinol Correxion Night Serum Capsules

      Retinol Correxion Night Serum Capsules
      9
      Best Capsule Retinol Serum

      RoC Retinol Correxion Night Serum Capsules

      Now 24% Off
      Pros
      • Good for travel
      • Wrinkle-fighting
      • Affordable for the value
      Cons

        "I like these capsules because they help maintain the potency and stability of the retinol itself," says Dr. Zeichner, who recommends this to treat wrinkles. "Plus, you can’t over-apply because it comes in a specific, metered dose." Bonus: They're great for travel!

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        10
        Most Hydrating Retinol Serum

        Biossance Squalane + Phyto-Retinol Serum

        Squalane + Phyto-Retinol Serum
        10
        Most Hydrating Retinol Serum

        Biossance Squalane + Phyto-Retinol Serum

        Now 30% Off
        Pros
        • Hydrating but non-greasy
        • Cruelty-free formula
        Cons
        • Pricey

        Whether you have dry skin or not, Dr. Zeichner recommends a serum that has hydrating ingredients in it, because that'll help to protect the skin's barrier. Biossance's formula contains both squalane and hyaluronic acid—two ingredients that are nourishing without leaving your skin feeling greasy.

        11
        Best Retinol For Wrinkles

        Neutrogena Rapid Wrinkle Repair Retinol Cream

        Rapid Wrinkle Repair Retinol Cream
        11
        Best Retinol For Wrinkles

        Neutrogena Rapid Wrinkle Repair Retinol Cream

        Pros
        • Affordable
        • Lightweight
        • Good to smooth out wrinkles
        Cons
        • Not a serum

        Again, this isn't exactly a serum, but it's another affordable option that Dr. Gohara recommends for wrinkle treatment. She loves that it has a really lightweight feel, too, so this is great for those with oilier skin.

        12
        Best Retinol For Acne

        Differin Adapalene Gel Acne Treatment

        Adapalene Gel Acne Treatment
        12
        Best Retinol For Acne

        Differin Adapalene Gel Acne Treatment

        Now 10% Off
        Credit: amazon.com
        Pros
        • Great for treating acne
        • Under $15
        Cons
        • May cause dryness

        I used this affordable gel and swore by its efficacy through my teen acne years. "This gel is much gentler than other products but it contains a powerful retinoid to clear acne and prevent future breakouts, as well as to prevent acne scarring," says Dr. Engelman.

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        13
        Best Retinol Serum Splurge

        SkinMedica Retinol 1.0 Complex

        Retinol 1.0 Complex
        13
        Best Retinol Serum Splurge

        SkinMedica Retinol 1.0 Complex

        Now 10% Off
        Pros
        • Works all over body
        • Has antioxidants
        Cons
        • Pricey

        "Formulated with an antioxidant technology that enhances the retinol effect, this is one of my favorites," says Dr. Gohara. You can even use this one all over the body if you want to treat hyperpigmentation or acne elsewhere, too.

        14
        Best Affordable Retinol

        Pond's Two-Pack Rejuveness Wrinkle Cream

        Two-Pack Rejuveness Wrinkle Cream
        14
        Best Affordable Retinol

        Pond's Two-Pack Rejuveness Wrinkle Cream

        Pros
        • Affordable
        • Good for beginners
        Cons
        • Technically not a serum

        Because retinol is such a potent and effective ingredient, it can be hard to find it affordably. That's why Zeichner recommends Pond's wrinkle cream—no, it's not technically a serum, but if you want to incorporate retinol in your routine on a budget, this is a great place to start.

        15
        Best Pricey Retinol Serum For Dry Skin

        Elizabeth Arden Retinol Serum Ceramide Capsules

        On Sale
        Retinol Serum Ceramide Capsules
        15
        Best Pricey Retinol Serum For Dry Skin

        Elizabeth Arden Retinol Serum Ceramide Capsules

        Now 30% Off
        Pros
        • Good for travel
        • Good for dry and sensitive skin
        Cons
        • Pricey

        Ok so yes, this one is expensive, but my pro tip is that you can often get it on sale on Amazon, so budget buyers will want to watch out for that. And, it's a good investment if you have dry skin, according to Dr. Engelman. "These soothe and hydrate dry skin with a ceramide formula while repairing the skin barrier and minimizing signs of aging," she says.

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        16
        Best Retinol Alternative While Pregnant/Nursing

        RANAVAT Renewing Bakuchi Crème

        Renewing Bakuchi Crème
        16
        Best Retinol Alternative While Pregnant/Nursing

        RANAVAT Renewing Bakuchi Crème

        Pros
        • Cruelty-free formula
        • Gentle on sensitive skin
        Cons
        • Pricey

        Skincare nerds like myself already know all about bakuchi, and derms are a fan now, too. Dr. Engelman says the ingredient is a great option if you have ultra sensitive skin or want to keep getting retinol-esque benefits while pregnant or breastfeeding. "Studies have shown that bakuchi/bakuchiol functions in a similar way to retinol, providing anti-aging benefits by increasing cell turnover and collagen production," she says.

        I'm a huge fan of Ranavat's ultra hydrating bakuchi creme, but I also recommend these more affordable bakuchiol drops if you're on a budget.

        Headshot of Neha Tandon
        Neha Tandon
        Senior Commerce Editor

        Neha Tandon is the senior commerce editor of Women's Health—she's an expert in discovering the best products and services you can buy and giving recommendations. She discovered her love for magazines when as a teen, she started stealing her mother's magazines. Determined to see more women who look like her and her family members on the glossy covers of magazines, she was guided by seasoned editors and mentors to write for brands including New York Magazine, Cosmopolitan, BRIDES, Harper's Bazaar, Business Insider, Byrdie, and Well+Good. When she’s not grilling dermatologists about the latest skincare trends, she’s doing candlelit yoga or watching Humphrey Bogart movies over vegan pizza. Follow her on Instagram

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